For tourists and travelers, authentic experience is priceless. That extends not just to local attractions and destinations, but even to lodging. That’s exactly what gives the Boyd Harvey House in Knoxville, Tennessee such unique charm. Built in 1835, this lovingly preserved historic home has long served as a family residence, and today operates as a true bed and breakfast — one of the only East Tennessee homes on the historic registry that also welcomes overnight guests.
Beyond hosting visitors from California, the Northeast and across the South, Boyd Harvey House remains a cornerstone of local heritage, welcoming annual Boyd family reunions that celebrate generations of memories under one roof. With a story this rich, the Boyd family knew it was time to expand awareness and reinforce the property’s credibility as both a historic site and a genuine B&B, not simply another quick-and-easy short-term rental.
Building buzz in Knoxville and beyond
Boyd Harvey House sought to build buzz regionally, earn media validation and strengthen its reputation as an important local landmark, especially ahead of major moments like the Boyd family reunion. The Boyds partnered with Ripley PR, an agency with strong local roots as well as robust experience in travel and tourism public relations. The same team behind Ripley PR now provides travel and tourism-focused expertise through our Adventure PR division.
We created a focused media strategy centered on heritage tourism storytelling. The team crafted and pitched a strategic press release designed to spotlight the home’s unique dual identity: a historic preservation and an operating bed and breakfast. Additionally, our media relations team prioritized local and regional outlets that shape travel decisions and community perception, emphasizing the property’s rarity, legacy and guest experience.
The campaign generated favorable regional coverage, helping amplify the house’s stature and draw attention from both locals and travelers. Earned media wins included both local TV and newspaper coverage.
“The Boyd Family Reunion was a fabulous success and your talented team definitely created a ‘big buzz’ for the house,” said Anne Tillotson White, proprietor of the Boyd Harvey House. “Your level of professionalism is second to none!”
It’s a prime example of how a strategic investment in tourism public relations can turn local landmarks into true destinations. To find out more about the benefits of a travel-focused PR campaign, contact our team directly or call Adventure PR at (865) 977-1973.