The adventure travel industry is climbing to new heights — literally. With global tourism showing strong momentum — international arrivals topped 300 million in the first quarter of 2025, a 5% increase from 2024 and slightly above pre-pandemic levels — helicopter tour operators are facing a surge in demand. But with that growth comes a challenge: standing out in a market that gets more crowded by the day.
From glacier landings in Alaska to coastal flyovers in Hawaii, travelers have no shortage of options. To keep your brand in their line of sight, you need more than great views. You need a strategy that captures imagination long before a traveler steps onto the tarmac. And that’s where adventure travel public relations strategies becomes a game-changer.
Capture the Imagination Early
Today’s travelers aren’t booking on a whim. According to industry research from Skift analysts, travelers spend weeks — sometimes months — comparing operators, checking reviews and evaluating safety records before deciding. The inspiration phase is no longer a soft touchpoint. It’s the battleground.
Your story needs to meet travelers where they’re already dreaming, researching and planning. Maybe it’s the feeling of lifting off the ground, the rush of soaring beside a mountain ridge or the once-in-a-lifetime perspective that only a helicopter can provide. When your messaging taps into emotion, you unlock the power to move travelers from interest to action.
That’s where Adventure PR comes in. Launched by the award-winning team at Ripley PR, Adventure PR was built for brands that refuse to blend in. With more than a decade of proven success, our team knows how to elevate trailblazing travel companies — and helicopter operators are at the top of that list. Whether you’re launching, expanding or reimagining your brand, we help you rise above the noise.
A strong PR strategy doesn’t wait for peak season. It positions you long before travelers hit “book now.”
At Adventure PR, we help you:
- Craft compelling messaging that inspires travelers to take the leap.
- Secure high-impact media coverage through relationships with trusted journalists.
- Create scroll-stopping digital content that encourages travelers to research, share and remember your brand.
Helicopter tours offer some of the most unforgettable experiences in travel. Our job is to make sure people hear about them. When your story is told the right way, your brand becomes the one travelers trust — and choose.
Adventure PR proudly serves a wide range of sectors across the travel landscape, including adventure tourism, destinations, hotels and resorts, outdoor brands, luxury travel, RV parks and manufacturers, travel tech and more. If your brand helps people explore, we’re here to elevate it. Contact us via our website or call us at (865) 977-1973.