Public Relations for the Travel Industry

How to promote spring travel and boost seasonal bookings

Mar 6, 2026 | Travel + Tourism

As winter fades and travelers begin planning their next getaway, spring presents a major opportunity for hotels, resorts and campgrounds to attract new guests. Warm temperatures provide plenty of incentive for travelers who are eager to escape seasonal doldrums, while spring break provides a natural opportunity for families to break out of their usual routines.

And what about travelers who need a little extra nudge to get away now, instead of waiting for summer? That’s where a strategic PR push can be hugely impactful. Partnering with an agency like Adventure PR can help hospitality and tourism businesses promote spring travel and enjoy a swell in seasonal bookings.

How PR can help boost spring travel

Partnering with a travel and tourism PR agency can be especially helpful for property owners who want to expand their visibility beyond traditional advertising. PR professionals understand how to position destinations in ways that resonate with travelers, influencers and journalists.

Some examples of this include:

  • Garneting coverage in the right media outlets. PR teams can pitch timely spring travel angles, like seasonal getaway ideas or lesser-known destinations, to travel writers and editors, helping properties appear in influential magazines and online publications. These are exactly the outlets that matter to tourists as they dream about their next big adventure.
  • Collaborating with travel influencers and digital creators. Agencies can also coordinate partnerships with social media personalities who produce engaging Reels and Shorts. With their emphasis on authenticity, these influencers often command far more trust than traditional ads or legacy publications.
  • Developing compelling stories and announcements. An agency like Adventure PR can also plan campaigns to highlight unique seasonal experiences, such as outdoor adventures, local festivals or culinary events. This can be done through well-crafted press releases and story pitches that attract travelers seeking something truly memorable or off the beaten path.
  • Using blog content to inspire and inform travelers. Resorts and campgrounds may also use blogs to share travel advice and seasonal activity guides. This kind of content can build trust with potential visitors while keeping the destination fresh in their minds as they plan spring trips.

There’s ample opportunity to generate spring travel demand. Sometimes it just takes a little extra push. That’s where the right PR agency can be invaluable. To learn more about working with Adventure PR, contact us here or call (865) 977-1973.