The RV industry is supposed to more than double by 2033. As more enter the travel industry, this means more opportunity for your resort, but also more critique. This is an opportunity to deploy RV industry public relations strategies to get your improvements in the news. By understanding which amenities guests actually care about, the right PR team will know how to position them in ways that generate attention.
The reality is that guests rarely rave about generic upgrades. A new concrete pad or expanded parking lot may improve operations, but those aren’t the features travelers share on social media or get the attention of influencers or writers. What creates headlines are amenities that enhance experiences, solve pain points, or create memories.
Reliable Wi-Fi, for example, has become less of a luxury and more of an expectation. Families stream entertainment, remote workers travel full-time, and guests want to stay connected. Highlighting a major connectivity upgrade can generate more interest than adding several traditional amenities combined.
We’ve all got pets. Pet-friendly features also continue to attract attention. Dedicated dog parks, pet washing stations, and walking trails resonate strongly with today’s RV travelers. In many cases, guests choose destinations specifically because their pets are welcomed and accommodated. Where PR comes in to play is getting this information out to the media.
Whether it’s a press release, a media invite or a podcast, a targeted outreach with this information will get the newsmakers covering your resort. What media are RV goers consuming? The right PR team will know that.
The key to successful RV industry public relations is shifting the focus from what was built to why it matters to guests. Instead of announcing “new amenities,” tell stories about better family experiences, easier travel, more comfort, or stronger community connections.
The campgrounds and RV resorts generating the most attention today aren’t necessarily the ones spending the most money. They’re the ones investing in amenities that align with evolving guest expectations. If you’re ready to get your upgrades out to the public, contact Adventure PR today online, or at 865-977-1973.