Outdoor vacations simply aren’t what they used to be.

In the past, most people picked a destination, booked a spot to park an RV and hit the road.

But today, travelers are looking for experiences they’ll remember long after their vacation. The campgrounds that win the business are those that help their visitors create memorable moments.

According to KOA’s Camping & Outdoor Hospitality Report, outdoor travelers prioritize “wellness, connection and meaningful experiences” when choosing where to stay. Amenities are only considered a conduit to the entire guest experience.

To grab the attention of the modern traveler, your outdoor resort needs an RV industry public relations strategy to help you shape how people perceive your property and create an emotional connection long before they make a reservation.

Focus on the Experience

When promoting your property, it can be tempting to just post a list of your amenities. While features such as pools, hiking trails, playgrounds and fishing ponds are important, guests are often more interested in what those amenities allow them to experience.

Instead of promoting your trail system, show them the unforgettable views they can see along the way. A fire pit becomes more than an amenity when it serves as the backdrop for ghost stories, laughter and S’mores.

PR helps you identify and communicate these experiences. Through guest stories, media features and community engagement, you can highlight the moments that make your property unforgettable.

Media Coverage Builds a Destination Brand

One of the biggest advantages of RV industry PR is the ability to generate third-party credibility. Advertising allows you to tell potential guests why they should visit. But earned media allows trusted sources to tell that story for you.

When journalists, travel writers and local media outlets highlight your property, they often focus on the experiences you provide rather than the amenities you offer. Coverage of unique events, seasonal activities or local partnerships positions your resort as a destination worth traveling to.

The more your property appears in stories about outdoor travel, family fun and unique experiences, the more likely potential guests are to view it as a place they want to visit.

Connect Your Property to What Travelers Want

The right PR partner can also help you associate your property with the most popular travel trends.

More travelers are looking for ways to escape the pressures of everyday life, spend time with family and friends and enjoy the outdoors. Through stories that highlight relaxation, adventure, family memories and authentic local experiences, PR helps show how your property delivers more than just a place to stay.

Years from now, guests won’t remember their campsite number. But they will remember the sunset, the campfire, the hike or the weekend they finally got everyone together. Strategic PR helps turn those moments into your brand story so future guests will want to experience them, too.

If you want to position your campground or RV resort as an experience rather than simply a place to stay, Adventure PR can help. Call us today at (865) 977-1973 or contact us online.