You wouldn’t hire a plumber to come fix the roof. So, why hire an agency that doesn’t understand tourism public relations? Without the right partner, your destination will just be a spot taking up space on the map.

We see the tourism ads during our favorite weekly show or scrolling through TikTok.  Your travel destination can be discussed more organically on these shows and feeds without having to shell out more ad dollars. Whether you’re a travel brand looking to drive traffic to your resorts, or a county organization looking to drive traffic to your community, a team like Adventure PR can help you secure earned media coverage.

If you’re not sure what earned coverage is, let’s briefly explain it. If you pay to appear on an early morning tv show, or pay to appear on a podcast, that’s advertising. Earned coverage means “free” publicity by being part of a story that a journalist or blog is covering.

Your company news is of interest, your city event is of interest. If Smoky Mountain Tourism has an upcoming bluegrass festival, this can be covered. If your luxury resort brand is expanding to a tropical island, this can be covered.

Royal Caribbean made news by simply sharing that reservations were open for their new ship that set sail in 2024. There are a plethora of news journalists and travel media that are hungry for content. Sevier County in Tennessee made news for having a record-breaking year in tourism. These are a few examples of the numerous ways tourism public relations can help you get into the headlines.

Are you ready to up your visitors through news coverage?

Call a team like Adventure PR who understands how to target the right outlets and help guide you along the way. Give us a call at 865-977-1973 or contact us online.