Running an adventure travel operation, especially an outdoors one, should automatically qualify you as a professional rollercoaster operator. Depending on your location, seasonality and weather events can seriously impact your bookings and revenue, and it can feel as though you’re just treading water during the slow periods. Like many businesses, it’s so critical to make the best of the busy seasons and build up adequate reserves to make it through the off seasons. For experiences like yours, driving consistent advance bookings is also important. To keep interest high and momentum going, investing in proactive adventure travel public relations may be part of the answer.
In a 2021 interview with Forbes, Adventure Travel Trade Association CEO Shannon Stowell stated that domestic travel remained strong in the US throughout the year and that adventure travel specifically will be critical to the travel industry’s overall recovery this year and beyond. The interest is absolutely there, and from the time-tested road trip to mountain biking tours and kayaking, it’s important to get on board now and make it easy for the next wave of explorers to book your adventure.
Build Reserves, then Get Creative!
To get the most out of your busy seasons, you need to capture, translate and share the excitement you provide your guests with as many others as possible. Have you launched a new experience? Opened a new trail? Announce it with a press release that will be pitched to key travel journalists. Has a specific guest left a raving review or sent a note thanking you for the once in a lifetime experience? Tell that story in a blog and share it through social media.
Before the busy season is wrapped, strategy should take over. Partnering with an agency that specializes in adventure travel public relations strategies will ensure you have a sound, actionable plan heading into the slower seasons. From writing and placing thought leadership pieces for your owner to pitching topics that set you up for next year’s successful adventures, an experienced public relations team can help you maintain the momentum you need to make it through.
Don’t wait for the slow seasons to arrive only to exercise damage control. Contact us today at 865-977-1973 to discuss how an adventure travel public relations plan can help you prepare before the busy season ends.