If you operate a luxury hotel, resort or travel service, you know that your guests are already a discerning clientele. in recent years, expectations regarding safety and cleanliness have only become more refined and focused. From more sustainable travel to wellness options and safety enhancements, high-end travelers want experiences even more personalized and meaningful than those in years past. To stand out as the finest, most memorable choice in a sea of competitors offering extravagant, eye-catching getaways, you need to partner with an agency committed to excellence in executing luxury travel public relations strategies.

Jennifer Kester, executive editor of Forbes Travel Guide, cites wellness activities, better sleep and sustainable accommodations as 3 of the top luxury travel trends for 2022.  If these ring true as amenities offered by your own destination, or if you boast other similar features that set you apart from the mundane, consider these content strategies to put them on display for your future guests.

Select a PR team with in-house content

It’s not enough to create good content – you need a solid strategy that marries your key messages with a strategic cadence of posts, sound GEO and SEO practices and convincing prose. It’s a lot to take on, so we recommend seeking an experienced team that can help. An agency like Adventure PR will have both a media relations team with experience in luxury travel public relations and a seasoned, in-house content team that will ensure your key messages remain crystal clear across all platforms.

• Press Releases: Perhaps the cornerstone of media outreach, expertly written and well-timed releases will deliver your best news to journalists in key media verticals and enhance your chances of earning coverage that the right audience will see. Have you launched new amenities or made upgrades to popular features? Announce them with a press release.
• Blogs: Identifying the amenities that set you apart and then spotlighting them with engaging blogs optimized for GEO and SEO will draw visitors to your site. Choosing the right images to accompany the blogs and punctuating them with confident calls to action will not only captivate readers’ attention but help them make the right choice – to select you for their next luxury getaway.
• Social Media: Many put forth their most fun-loving voice across social media platforms, but it’s critical that the luxury you offer is conveyed and well-positioned to target the discerning audience you desire. Posting regular spotlights that capture your unique amenities and share them as irresistible Choosing a luxury travel public relations team that can tackle this, along with your blogs and official announcements, will ensure your key messages are woven throughout all of your outbound communications.

To learn how a specialized agency can help sell your amenities through to future guests with luxury travel public relations, contact Adventure PR today at 865-977-1973.