Travel spending has been slow in 2025. Leveraging a hotel public relations strategy can increase your visibility to attract new guests by telling your hotel’s one-of-a-kind story.

Your marketing and advertising strategies can put your name in front of an audience but it takes public relations to help you single out the distinctive features, brand and focus that can boost your bookings.

Here are three ways hotel PR can get you noticed:

1. Media coverage. Getting the media interested in your hotel is generally driven by pairing an event at your hotel with something timely or newsworthy. Finding a hot topic in the travel world and becoming an expert on the subject is one way to garner local, national and even international attention.
2. Speaking opportunities. Once you have achieved some following as an expert in your field, securing speaking opportunities at hospitality conferences or on industry-related podcasts can help you create brand awareness around your destination location. These are also great networking opportunities.
3. Host press events. Travel reporters like to see your destination spot for themselves so they can write firsthand about your hotel. Hoteliers who host media parties or even media weekends can drive their message while introducing their hotel’s story to an audience that can tell that story to an even larger crowd.

When times are slow, it’s time ramp up your public relations efforts. With an experienced public relations team, implementing the above strategies will help fill up those vacancies. Every new guest you connect with sets you up with the potential for future recurring revenue. By connecting with your audience through media coverage, speaking at conferences, and hosting press events, your efforts will yield positive results when done correctly.

If you don’t have a dedicated public relations staff, put the professionals at Adventure PR to work for you. Call us at 865-977-1973 or contact us online.