A reputation is earned, it’s not given. We won’t just take your word for it that your resort is 5-stars, well-staffed and worthy of our hard-earned dollars. Resort public relations is the tool to add to your toolbox to ensure your reputation sits on a strong foundation.
Through earned media coverage, we can build the trust with the general public and your target audience or clientele.
What is earned media? It’s not you paying the resort magazine to stick your logo and a fluff piece on page three. Earned media is free coverage that positions you as a trusted and credible source in the resort industry. Whether it’s a podcast, a magazine or channel 8 news, resort PR can get you in the headlines.
What’s your audience?
Are you trying to reach more investors? Are you trying to simply get more people to the resort? All of the above? Earned coverage can strategically position you in the right publications or platforms to get those eyes and ears you’re needing. It wouldn’t make much sense for you to be talking about earnings on a show meant to discuss amenities and the beauty of resorts. Earned coverage only works when you’re getting covered in the right places. We don’t need your resort on the cover of plumber magazine.
It’s all about the story. We’ve got your audience right, but why do we want to talk to you? Earned coverage comes when there’s a great story. Did your resort give back to the community? Has an employee been there for years and worked their way up to management? Are you opening a new resort? There can be stories from within your organization itself that can garner media attention. You could also be used as a source on a story about the travel industry. There are numerous ways for your resort to take part in a story.
As your media coverage continues, you’ll build that trust over time. As people continue to see a spokesperson from your brand on a podcast or a television interview, it will help with the public perception of your resort and your brand. With the right plan, and the right story, that credibility will continue to build credibility. If you’d like to learn more contact Adventure PR online or call us at 865-977-1973.