For many destination brands, tourism public relations seems to take a backseat to marketing and advertising.

This is a mistake you’d do well not to replicate.

It’s essential to promote your brand so it stands out from the crowd. Doing so helps you engage potential customers and build a strong, positive reputation with your target audience.

And, while marketing and advertising are still useful tools, it is PR that complements their roles. PR offers benefits that aren’t often seen through ads alone.

Elevating Your Brand

• Provides a greater connection with your target audience. Offering tips, providing expertise and engaging with your audience via social media endear your brand to the people you are trying to reach.
• Creates brand awareness. Having your name associated with well-known charities or positioning your CEO as the expert on travel or vacation planning are activities that can solidify your brand with your market.
• Brings valuable media connections. The more your PR team promotes your destination or your experts, the more attention you’ll receive. The press will see your team as the experts to call when they need insight or a quote. This gets your name out through earned media, which is far more trustworthy to the general public than paid-for advertising.
• Helps you communicate with all your stakeholders. By providing you with the right communications strategies, a PR partner can help you maintain good relationships with your customers, potential clients, investors, employees and anyone else with a stake in your organization.

Standing Out

Tourism is a highly competitive business. It doesn’t matter if you’re a boutique destination looking to capture a unique market, a high-end destination that wants to stand out from your competitors or a member of a multi-location franchise that needs to focus on your sole destination site; public relations can help you achieve your goals.

Tourism PR provides the value that other avenues of promotion overlook. It’s the white-glove approach that creates awareness of your travel spot, builds loyalty among your customers and raises your conversion rates.

If you’re ready to take your sales, visibility and brand to new heights, it’s time to call Adventure PR. Contact us online or call us at (865) 977-1973 to schedule a discovery call with our team of seasoned writers and media relations experts. We want to help you shape your image into a favorable brand that is known for its expertise and engagement.