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How to turn field testing into powerful brand stories

How to turn field testing into powerful brand stories

by Josh Hurst | Mar 9, 2026 | Outdoor Brands

For outdoor brands and specialty manufacturers of performance gear for hikers, campers and outdoor athletes, field testing is a critical part of the product development process. This is where products like tents, backpacks and technical apparel are validated, pushed...
How to promote spring travel and boost seasonal bookings

How to promote spring travel and boost seasonal bookings

by Josh Hurst | Mar 6, 2026 | Travel + Tourism

As winter fades and travelers begin planning their next getaway, spring presents a major opportunity for hotels, resorts and campgrounds to attract new guests. Warm temperatures provide plenty of incentive for travelers who are eager to escape seasonal doldrums, while...
How partnering with a PR agency helps RV parts manufacturers break into overseas markets

How partnering with a PR agency helps RV parts manufacturers break into overseas markets

by Josh Hurst | Feb 9, 2026 | RV Industry: Parks Manufacturers and Sales

The thrill of adventure is part of the global human condition; it’s not something that can be confined to a particular country or region. That’s welcome news for the manufacturers of RV parts and equipment, because it means the audience for outdoor adventure products...
For outdoor adventure brands, authenticity is critical. Influencer PR can cultivate it

For outdoor adventure brands, authenticity is critical. Influencer PR can cultivate it

by Josh Hurst | Feb 6, 2026 | Outdoor + Active, Outdoor Brands

In some industries, “authenticity” is just a buzzword. For outdoor adventure brands, however, it’s nonnegotiable. Customers in this space are skeptical of marketing fluff, instead seeking products that have been put through the wringer in real-world conditions. The...
How campgrounds can leverage special events to earn regional media coverage

How campgrounds can leverage special events to earn regional media coverage

by Josh Hurst | Feb 4, 2026 | Outdoor + Active, Travel + Tourism

In an increasingly competitive travel landscape, campgrounds and RV parks are looking for creative ways to stand out and generate bookings. One of the most effective strategies is hosting special events, providing an extra draw for guests. Campgrounds can be ideal...
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  • Home
  • What We Do
  • Our Leadership
  • Expertise
    • Adventure Travel
    • Destinations: Travel and tourism
    • Hotels and Resorts
    • Luxury Travel
    • Outdoor Brands
    • RV Industry: Parks, manufacturers and sales
    • Travel Franchises
    • Travel Tech
  • Blog
  • Careers
  • Contact

The Ripley agency family is comprised of several business divisions. In addition to the primary agency, Ripley PR, wholly-owned divisions include Adventure PR and our animal welfare and pet focused-agency division, Orange Orchard.

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