You don't always need a big destination to have an adventure. One of my favorite movies is National Lampoon's Vacation, and while Clark Griswold is determined to get his family across the country to Walley World, they have more than enough adventures before they ever...
Launching a new product can be exciting. It gives you something bright and shiny to show the world. But after the excitement fades, many outdoor companies go quiet. Weeks or even months can pass without sharing anything new. In today's crowded market, that's a missed...
For many hotels and resorts, the off-season brings a familiar challenge. Fewer travelers often mean lower occupancy and increased pressure to attract guests with discounts. While promotions can help, they rarely create lasting demand. A stronger approach is building...
Boutique hotels have something many large hotel chains struggle to replicate: an authentic connection to their communities. That connection is one of the most valuable assets in hotel and resort public relations because today's travelers increasingly want experiences...
Growing up, my family travel arrangements always involved planning vacations around famous landmarks or typical tourist attractions my parents had either been to or heard about. But many vacationers today are looking for something different. More travelers are asking,...
Imagine telling an AI assistant, "Plan my dream vacation,” and a few seconds later, it suggests the perfect beach town. Not only that, but it also finds flights that fit your budget, books your hotel and even builds an itinerary around your obsession with food tours...
Planning an adventure used to mean unfolding a paper map, pointing at a mountain and hoping for the best. But today, travelers are armed with search engines, review sites, social media and enough browser tabs to make any laptop whine. Before they commit to whitewater...
Let’s be honest: traditional travel public relations can feel a little isolated. A resort promotes its spa. A tourism board highlights the beach. A local boutique hopes visitors find the door. Everyone stays on their own island, trying to be heard. But that’s not how...
Whether a campground owner is researching site management software or a family is evaluating GPS safety devices and the latest outdoor adventure apps, more of these queries are starting with AI-powered search tools like ChatGPT instead of traditional search engines....
When people think about their favorite campground or RV resort, they rarely start by talking about the size of the campsites or the number of pull-through spots. Instead, they remember the annual chili cookoff, the holiday light display, or the weekend they gathered...