If you’re looking to grow your company, it may be time to consider your marketing strategy. Did you know that 43% of internet users use an ad blocker? This makes earned media an essential part of travel public relations, but as effective as it is, it can also be...
Would you expect to find Dom Pérignon on the discount rack? Of course not. The same principle applies to your brand. If you’re a luxury travel company, your reputation deserves more than bargain-basement PR. It requires a tailored strategy that matches the caliber of...
Adventure travel has always been about stories. The traveler who traded a week at the beach for a trek up a rugged mountain. The family who chose rafting rapids over another theme park vacation. The brands behind these experiences don’t just sell trips. They create...
After a few unpredictable years, wanderlust is back. And in 2025, travelers are chasing adventure like never before. Travelers want to spread their wings in a thoughtful and sustainable way. Today’s travelers are redefining adventure. They are choosing journeys that...
Running an adventure travel operation, especially an outdoors one, should automatically qualify you as a professional rollercoaster operator. Depending on your location, seasonality and weather events can seriously impact your bookings and revenue, and it can feel as...
With nearly 50 seasons behind it, “Survivor” has been one of the most-watched reality shows on television for more than 20 years. I never caught it when it first aired, but thanks to streaming I’m hooked now. Watching contestants push their limits in some of the...