There are two kinds of destinations in this world. The ones everyone is posting about on Instagram. And the ones your cousin “discovered” last summer that no one else can find on a map. According to the Adventure Travel Trade Association’s 2025 Adventure Travel Trends...
Adventure and hospitality brands don’t just compete on views anymore. They compete on visibility. Travelers are researching longer, scrolling deeper and booking brands they trust. If you’re leading a destination, lodge, outfitter or experience driven company, here are...
If you have ever watched a travel influencer post the perfect beach shot or sunrise hike, you know the power those images can hold. People don’t just double tap…they save the post, share it with a friend or even add the destination to their wish list. Influencers have...
As the travel industry enters a new era of steady growth, now is an ideal time to invest in your brand. With tourism public relations, the sky is the limit. A trusted agency can help you reach a bigger audience, grow credibility and generate new leads. Communicating...
From customer engagement to increased bookings, PR has a significant impact on the tourism industry. It's important to ensure you have a competitive brand image, and tourism public relations can make that happen. Here are three ways can drive a positive reputation for...
Adventure travel has always been about stories. The traveler who traded a week at the beach for a trek up a rugged mountain. The family who chose rafting rapids over another theme park vacation. The brands behind these experiences don’t just sell trips. They create...
I still remember vacations growing up in which we traveled to our desired destination first, then selected our lodging based on vacancy signs, and finally decided on activities on the fly after settling in. Now, along with most modern travelers, I do my research weeks...
You wouldn’t hire a plumber to come fix the roof. So, why hire an agency that doesn’t understand tourism public relations? Without the right partner, your destination will just be a spot taking up space on the map. We see the tourism ads during our favorite weekly...
With nearly 50 seasons behind it, “Survivor” has been one of the most-watched reality shows on television for more than 20 years. I never caught it when it first aired, but thanks to streaming I’m hooked now. Watching contestants push their limits in some of the...