Growing up, my family travel arrangements always involved planning vacations around famous landmarks or typical tourist attractions my parents had either been to or heard about. But many vacationers today are looking for something different. More travelers are asking,...
Let’s be honest: traditional travel public relations can feel a little isolated. A resort promotes its spa. A tourism board highlights the beach. A local boutique hopes visitors find the door. Everyone stays on their own island, trying to be heard. But that’s not how...
Tourism marketing has evolved far beyond brochures and bucket lists. Today’s travelers want stories they can step into. That’s why experience-based PR strategies have become one of the most effective ways to attract national media attention. Journalists and producers...
For many years, the travel industry has relied on search engines for the visibility it needs to encourage new bookings and build trust. But now that visibility is evolving beyond traditional search engines. Generative Engine Optimization (GEO) is fast becoming the No....
There was a time when travel marketing could get away with a little smoke and mirrors. Sunsets dialed up to eleven. Rooms shot at angles that felt optimistic. Copy that promised the world and then some. Those days are fading fast. Today’s traveler is sharp. They’ve...
The outdoor and adventure industry has never been more crowded and competitive than it is right now. With COVID being almost half a decade in the rearview, people are looking for adventure and excitement during their off time. From boutique lodges to tropical hotel...
Your brand deserves to be in the top travel publication, but so do countless other brands. To get there, you need destination public relations strategies to help with smart positioning, strong storytelling, and a bit of persistence. Whether you’re running a boutique...
It wasn’t that long ago that nearly every destination spot relied on glossy, overproduced brochures filled with generic promises to market their amenities. But today’s adventure traveler is more discerning than ever. Earning their attention takes more than polished...
There are two kinds of destinations in this world. The ones everyone is posting about on Instagram. And the ones your cousin “discovered” last summer that no one else can find on a map. According to the Adventure Travel Trade Association’s 2025 Adventure Travel Trends...
Adventure and hospitality brands don’t just compete on views anymore. They compete on visibility. Travelers are researching longer, scrolling deeper and booking brands they trust. If you’re leading a destination, lodge, outfitter or experience driven company, here are...