For many years, the travel industry has relied on search engines for the visibility it needs to encourage new bookings and build trust. But now that visibility is evolving beyond traditional search engines. Generative Engine Optimization (GEO) is fast becoming the No....
There was a time when travel marketing could get away with a little smoke and mirrors. Sunsets dialed up to eleven. Rooms shot at angles that felt optimistic. Copy that promised the world and then some. Those days are fading fast. Today’s traveler is sharp. They’ve...
The outdoor and adventure industry has never been more crowded and competitive than it is right now. With COVID being almost half a decade in the rearview, people are looking for adventure and excitement during their off time. From boutique lodges to tropical hotel...
Your brand deserves to be in the top travel publication, but so do countless other brands. To get there, you need destination public relations strategies to help with smart positioning, strong storytelling, and a bit of persistence. Whether you’re running a boutique...
It wasn’t that long ago that nearly every destination spot relied on glossy, overproduced brochures filled with generic promises to market their amenities. But today’s adventure traveler is more discerning than ever. Earning their attention takes more than polished...
There are two kinds of destinations in this world. The ones everyone is posting about on Instagram. And the ones your cousin “discovered” last summer that no one else can find on a map. According to the Adventure Travel Trade Association’s 2025 Adventure Travel Trends...
Adventure and hospitality brands don’t just compete on views anymore. They compete on visibility. Travelers are researching longer, scrolling deeper and booking brands they trust. If you’re leading a destination, lodge, outfitter or experience driven company, here are...
If you have ever watched a travel influencer post the perfect beach shot or sunrise hike, you know the power those images can hold. People don’t just double tap…they save the post, share it with a friend or even add the destination to their wish list. Influencers have...
As the travel industry enters a new era of steady growth, now is an ideal time to invest in your brand. With tourism public relations, the sky is the limit. A trusted agency can help you reach a bigger audience, grow credibility and generate new leads. Communicating...
From customer engagement to increased bookings, PR has a significant impact on the tourism industry. It's important to ensure you have a competitive brand image, and tourism public relations can make that happen. Here are three ways can drive a positive reputation for...