By now, many companies have learned that online reviews are no longer just a good source of fresh website content; they’re essential to do business. Since the early 2000s, studies have consistently shown that consumers trust online reviews far more than any type of...
For outdoor brands and specialty manufacturers of performance gear for hikers, campers and outdoor athletes, field testing is a critical part of the product development process. This is where products like tents, backpacks and technical apparel are validated, pushed...
Brand loyalty is rarely built by good products alone because we need to know who you are, first. For outdoor brands, public relations helps strengthen that bond with visibility, credibility, and consistency. In the outdoor industry especially, consumers want to trust...
In some industries, “authenticity” is just a buzzword. For outdoor adventure brands, however, it’s nonnegotiable. Customers in this space are skeptical of marketing fluff, instead seeking products that have been put through the wringer in real-world conditions. The...
Bringing a new product to market in the outdoor space is exciting. However, the industry is crowded, competitive, and unforgiving. If you’re an outdoor gear or specialty manufacturer, the difference between a product that quietly sits on a shelf and one experiences...
It’s no secret that the outdoor industry is crowded. From gear manufacturers and RV companies to adventure resorts and specialty retailers, every brand is competing for attention in an environment where trends shift quickly, consumer expectations are high and...