The RV industry is evolving, and the next generation of RV owners may have different expectations than those who came before than those who came before the remote work boom. For manufacturers, dealers, campgrounds and other outdoor hospitality brands, RV industry...
Shopping for an RV used to involve a familiar ritual: Google a question, open 14 browser tabs, watch three YouTube walk-throughs and somehow end up in a forum argument from 2011 about whether a Class C can tow a Jeep. AI is changing that journey. Consumers are...
A successful RV industry public relations plan brings the campsite experience to life through multi-channel storytelling. By securing earned media coverage in travel magazines, newspapers and broadcast segments, a professional PR partner crafts engaging content that sets your property apart, showing travelers that your campsite is far more than just a place to park.
You don't always need a big destination to have an adventure. One of my favorite movies is National Lampoon's Vacation, and while Clark Griswold is determined to get his family across the country to Walley World, they have more than enough adventures before they ever...
When people think about their favorite campground or RV resort, they rarely start by talking about the size of the campsites or the number of pull-through spots. Instead, they remember the annual chili cookoff, the holiday light display, or the weekend they gathered...
Outdoor vacations simply aren’t what they used to be. In the past, most people picked a destination, booked a spot to park an RV and hit the road. But today, travelers are looking for experiences they'll remember long after their vacation. The campgrounds that win the...
The RV industry is built on tradition. Customers trust brands with proven performance. Dealers rely on dependable products. Manufacturers often stay grounded in what has worked for decades. While that legacy creates stability, it can also make it difficult for...
The RV industry is supposed to more than double by 2033. As more enter the travel industry, this means more opportunity for your resort, but also more critique. This is an opportunity to deploy RV industry public relations strategies to get your improvements in the...
In the RV tech space, innovation isn’t rare. Trust is. At Adventure PR, one of the biggest challenges we see for SaaS and travel technology companies is this: you can build a powerful platform, but if no one trusts it yet, growth becomes an uphill climb. As new...
If you’re building RV components right now, you already know how much has changed in the last few years. Customers aren’t just buying a product — they’re buying peace of mind on the road. They want to know their water heater won’t quit halfway through a trip. They...