by Rob Slaughter | Jan 17, 2026 | Adventure Travel
In the competitive world of travel technology, a great product isn’t enough. You need proof. Real-world results. And more than anything, you need potential customers to see themselves in the success of others. That’s why spotlighting customer wins isn’t just good PR,...
by Anthony Pecoraro | Jan 1, 2026 | Adventure + Excursions
The adventure travel industry is climbing to new heights — literally. With global tourism showing strong momentum — international arrivals topped 300 million in the first quarter of 2025, a 5% increase from 2024 and slightly above pre-pandemic levels — helicopter tour...
by admin | Dec 4, 2025 | Adventure Travel
If you’re looking to grow your company, it may be time to consider your marketing strategy. Did you know that 43% of internet users use an ad blocker? This makes earned media an essential part of travel public relations, but as effective as it is, it can also be...
by admin | Nov 12, 2025 | Destination: Travel and Tourism
From customer engagement to increased bookings, PR has a significant impact on the tourism industry. It’s important to ensure you have a competitive brand image, and tourism public relations can make that happen. Here are three ways can drive a positive...
by Amanda Greever | Nov 10, 2025 | Adventure + Excursions, Adventure Travel, Destination: Travel and Tourism
Adventure travel has always been about stories. The traveler who traded a week at the beach for a trek up a rugged mountain. The family who chose rafting rapids over another theme park vacation. The brands behind these experiences don’t just sell trips. They create...
