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When Trails Gets Rocky, Your Resort Needs PR

When Trails Gets Rocky, Your Resort Needs PR

by Lara Bergman | Jun 30, 2026 | Outdoor + Active

A guest captures a video of a zipline malfunction. A hiker posts a photo to his Facebook account claiming unsafe conditions on your trail. Welcome to the modern outdoor industry, where every smartphone is a potential news station and every incident can become...
  • Home
  • What We Do
  • Our Leadership
  • Expertise
    • Adventure Travel
    • Destinations: Travel and tourism
    • Hotels and Resorts
    • Luxury Travel
    • Outdoor Brands
    • RV Industry: Parks, manufacturers and sales
    • Travel Franchises
    • Travel Tech
  • Blog
  • Careers
  • Contact

The Ripley agency family is comprised of several business divisions. In addition to the primary agency, Ripley PR, wholly-owned divisions include Adventure PR and our animal welfare and pet focused-agency division, Orange Orchard.

CONTACT

865-977-1973

357 Ellis Avenue
Maryville, Tennessee 37804

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