by Heather Ripley | Jun 15, 2026 | Destination: Travel and Tourism, Hotels + Resorts
For many years, the travel industry has relied on search engines for the visibility it needs to encourage new bookings and build trust. But now that visibility is evolving beyond traditional search engines. Generative Engine Optimization (GEO) is fast becoming the No....
by Amanda Greever | May 29, 2026 | Destination: Travel and Tourism, Hotels + Resorts
There was a time when travel marketing could get away with a little smoke and mirrors. Sunsets dialed up to eleven. Rooms shot at angles that felt optimistic. Copy that promised the world and then some. Those days are fading fast. Today’s traveler is sharp. They’ve...
by Anthony Cloud | May 23, 2026 | Destination: Travel and Tourism
The outdoor and adventure industry has never been more crowded and competitive than it is right now. With COVID being almost half a decade in the rearview, people are looking for adventure and excitement during their off time. From boutique lodges to tropical hotel...
by Heather Ripley | May 15, 2026 | Destination: Travel and Tourism
It wasn’t that long ago that nearly every destination spot relied on glossy, overproduced brochures filled with generic promises to market their amenities. But today’s adventure traveler is more discerning than ever. Earning their attention takes more than polished...
by Lara Bergman | Mar 11, 2026 | Destination: Travel and Tourism
There are two kinds of destinations in this world. The ones everyone is posting about on Instagram. And the ones your cousin “discovered” last summer that no one else can find on a map. According to the Adventure Travel Trade Association’s 2025 Adventure Travel Trends...
