Public Relations for the Travel Industry

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PR Turns Hidden Gems into Headlines

PR Turns Hidden Gems into Headlines

by Lara Bergman | Mar 11, 2026 | Destination: Travel and Tourism

There are two kinds of destinations in this world. The ones everyone is posting about on Instagram. And the ones your cousin “discovered” last summer that no one else can find on a map. According to the Adventure Travel Trade Association’s 2025 Adventure Travel Trends...
The Visibility Shift Adventure Brands Can’t Ignore

The Visibility Shift Adventure Brands Can’t Ignore

by Amanda Greever | Feb 23, 2026 | Adventure Travel, Destination: Travel and Tourism, Hotels + Resorts

Adventure and hospitality brands don’t just compete on views anymore. They compete on visibility. Travelers are researching longer, scrolling deeper and booking brands they trust. If you’re leading a destination, lodge, outfitter or experience driven company, here are...
Building Authenticity in an Age of Skeptical Travelers

Building Authenticity in an Age of Skeptical Travelers

by Rob Slaughter | Feb 17, 2026 | Adventure Travel

As someone eagerly awaiting, and still planning, a trip to Japan in the summer of 2026, one thing is for certain: I’m thoroughly vetting every lodging choice I’ll be making for the two-week voyage. And I’m not an outlier. Today’s travelers trust headlines more than...
Beyond the Selfie: How Travel Brands Can Build Influencer Partnerships That Last

Beyond the Selfie: How Travel Brands Can Build Influencer Partnerships That Last

by Casey Beaman | Jan 3, 2026 | Destination: Travel and Tourism

If you have ever watched a travel influencer post the perfect beach shot or sunrise hike, you know the power those images can hold. People don’t just double tap…they save the post, share it with a friend or even add the destination to their wish list. Influencers have...
Help your company explore new heights with tourism public relations

Help your company explore new heights with tourism public relations

by admin | Nov 24, 2025 | Destination: Travel and Tourism

As the travel industry enters a new era of steady growth, now is an ideal time to invest in your brand. With tourism public relations, the sky is the limit. A trusted agency can help you reach a bigger audience, grow credibility and generate new leads. Communicating...
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  • Home
  • What We Do
  • Our Leadership
  • Expertise
    • Adventure Travel
    • Destinations: Travel and tourism
    • Hotels and Resorts
    • Luxury Travel
    • Outdoor Brands
    • RV Industry: Parks, manufacturers and sales
    • Travel Franchises
    • Travel Tech
  • Blog
  • Careers
  • Contact

The Ripley agency family is comprised of several business divisions. In addition to the primary agency, Ripley PR, wholly-owned divisions include Adventure PR and our animal welfare and pet focused-agency division, Orange Orchard.

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Maryville, Tennessee 37804

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