Public Relations for the Travel Industry

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How Boutique Hotels Can Turn History and Design Into Powerful PR Stories

How Boutique Hotels Can Turn History and Design Into Powerful PR Stories

by Rob Slaughter | Apr 17, 2026 | Hotels + Resorts

Walk into a great boutique hotel and you immediately feel it. The lighting, textures, artwork and layout all work together to create something memorable. None of it happens by accident. I have been planning a long overdue trip to Tokyo and Kyoto, Japan for the past...
How Boutique Hotels Can Stand Out from the Big Chains

How Boutique Hotels Can Stand Out from the Big Chains

by Casey Beaman | Apr 3, 2026 | Hotels + Resorts

Anyone who has watched The White Lotus knows that sometimes the hotel becomes part of the story. The setting, the atmosphere and the personality of a property can shape the entire travel experience. If you run a boutique hotel, that idea probably feels familiar. Your...
Turn Influencer Visits into Lasting Partnerships

Turn Influencer Visits into Lasting Partnerships

by Grayson Shockley | Mar 5, 2026 | Hotels + Resorts, Luxury Travel

For boutique and luxury hotels, an influencer stay can feel like a quick win. A few beautiful photos, a handful of tagged posts and hopefully a spike in engagement can generate excitement. However, real value doesn’t come from a single visit. It comes from creating...
Building Authenticity in an Age of Skeptical Travelers

Building Authenticity in an Age of Skeptical Travelers

by Rob Slaughter | Feb 17, 2026 | Adventure Travel

As someone eagerly awaiting, and still planning, a trip to Japan in the summer of 2026, one thing is for certain: I’m thoroughly vetting every lodging choice I’ll be making for the two-week voyage. And I’m not an outlier. Today’s travelers trust headlines more than...
Hotel and Resort Public Relations: How Boutique Hotels Attract Corporate Retreats

Hotel and Resort Public Relations: How Boutique Hotels Attract Corporate Retreats

by Anthony Cloud | Jan 23, 2026 | Hotels + Resorts

Corporate retreats and offsite events are no longer confined to sterile conference centers. Today’s companies want inspiring locations that spark creativity, strengthen culture and leave a lasting impression. That shift presents a major opportunity for boutique hotels...
  • Home
  • What We Do
  • Our Leadership
  • Expertise
    • Adventure Travel
    • Destinations: Travel and tourism
    • Hotels and Resorts
    • Luxury Travel
    • Outdoor Brands
    • RV Industry: Parks, manufacturers and sales
    • Travel Franchises
    • Travel Tech
  • Blog
  • Careers
  • Contact

The Ripley agency family is comprised of several business divisions. In addition to the primary agency, Ripley PR, wholly-owned divisions include Adventure PR and our animal welfare and pet focused-agency division, Orange Orchard.

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Maryville, Tennessee 37804

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