by Jennifer Holder | Oct 9, 2026 | Outdoor Brands
For decades, outdoor recreation products competed on traditional features, benefits, quality and pricing. But today’s consumer looks beyond the item itself when making purchase decisions. High quality, well-functioning products are now the norm. Today’s consumers want...
by Amanda Greever | Aug 29, 2026 | Outdoor + Active, Outdoor Brands
Launching a new product can be exciting. It gives you something bright and shiny to show the world. But after the excitement fades, many outdoor companies go quiet. Weeks or even months can pass without sharing anything new. In today’s crowded market,...
by Lara Bergman | Aug 2, 2026 | Outdoor + Active, Outdoor Brands
Every campground has something special. Maybe it’s the mountain views, the family activities or the legendary camp store fudge. But even the most incredible destination can stay hidden if no one is telling its story. And it’s the very reason your destination...
by Heather Ripley | Jul 15, 2026 | Outdoor Brands
For outdoor gear and specialty manufacturers, durability is often one of the most important selling points. Customers want products that can withstand harsh weather, rugged terrain and years of use. But just saying a product is durable is rarely enough to earn trust....
by Lara Bergman | Jun 30, 2026 | Outdoor + Active
A guest captures a video of a zipline malfunction. A hiker posts a photo to his Facebook account claiming unsafe conditions on your trail. Welcome to the modern outdoor industry, where every smartphone is a potential news station and every incident can become...
