by Josh Hurst | Mar 9, 2026 | Outdoor Brands
For outdoor brands and specialty manufacturers of performance gear for hikers, campers and outdoor athletes, field testing is a critical part of the product development process. This is where products like tents, backpacks and technical apparel are validated, pushed...
by Josh Hurst | Feb 6, 2026 | Outdoor + Active, Outdoor Brands
In some industries, “authenticity” is just a buzzword. For outdoor adventure brands, however, it’s nonnegotiable. Customers in this space are skeptical of marketing fluff, instead seeking products that have been put through the wringer in real-world conditions. The...
