Your Hotel’s Greatest Assets Have Nametags

Your Hotel’s Greatest Assets Have Nametags

When boutique hotels think about branding, they usually focus on logos, room design and social media aesthetics. And those things do matter. But your most valuable brand asset is probably standing behind the front desk right now, telling a guest where to find the best...
Resort PR and the Power of Being Ready

Resort PR and the Power of Being Ready

“Hope for the best, prepare for the worst.” It’s an old saying, but it’s still such wise advice. It definitely applies to the hospitality industry. Resorts are built to create memories of sunlit mornings and relaxing evenings, but it just takes one bad turn of weather...