Public Relations for the Travel Industry

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Beyond Campsites: Marketing the Complete Outdoor Experience

Beyond Campsites: Marketing the Complete Outdoor Experience

by Jennifer Holder | Sep 9, 2026 | RV Industry: Parks Manufacturers and Sales

Camping is no longer just about the campsite. Today’s camper is a savvy consumer, armed with AI tools far evolved beyond a traditional Google search for specific amenities like showers, fire pits or Wi-Fi. Travelers today are asking ChatGPT or Gemini to curate a...
PR Sells the Experience, Not the Campsite

PR Sells the Experience, Not the Campsite

by Lara Bergman | Jul 11, 2026 | RV Industry: Parks Manufacturers and Sales

Outdoor vacations simply aren’t what they used to be. In the past, most people picked a destination, booked a spot to park an RV and hit the road. But today, travelers are looking for experiences they’ll remember long after their vacation. The campgrounds that...
How RV Industry Public Relations Strategies Position Brands as Innovation Leaders

How RV Industry Public Relations Strategies Position Brands as Innovation Leaders

by Anthony Cloud | Jun 23, 2026 | RV Industry: Parks Manufacturers and Sales

The RV industry is built on tradition. Customers trust brands with proven performance. Dealers rely on dependable products. Manufacturers often stay grounded in what has worked for decades. While that legacy creates stability, it can also make it difficult for...
The Real Story Behind RV Innovation — And Why It’s Not Being Told

The Real Story Behind RV Innovation — And Why It’s Not Being Told

by Anthony Pecoraro | May 2, 2026 | RV Industry: Parks Manufacturers and Sales

If you’re building RV components right now, you already know how much has changed in the last few years. Customers aren’t just buying a product — they’re buying peace of mind on the road. They want to know their water heater won’t quit halfway through a trip. They...
Winning Over RV Dealers With a Strong Product Story

Winning Over RV Dealers With a Strong Product Story

by Anthony Cloud | Apr 23, 2026 | RV Industry: Parks Manufacturers and Sales

In the RV industry, innovation alone does not guarantee dealer support. A product can solve real problems for RV owners and still struggle to gain traction if dealers do not clearly understand its value. When it comes to telling that story, an RV industry public...
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  • Home
  • What We Do
  • Our Leadership
  • Expertise
    • Adventure Travel
    • Destinations: Travel and tourism
    • Hotels and Resorts
    • Luxury Travel
    • Outdoor Brands
    • RV Industry: Parks, manufacturers and sales
    • Travel Franchises
    • Travel Tech
  • Blog
  • Careers
  • Contact

The Ripley agency family is comprised of several business divisions. In addition to the primary agency, Ripley PR, wholly-owned divisions include Adventure PR and our animal welfare and pet focused-agency division, Orange Orchard.

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357 Ellis Avenue
Maryville, Tennessee 37804

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