Public Relations for the Travel Industry

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How RV campgrounds should use owned media to drive early-season bookings

How RV campgrounds should use owned media to drive early-season bookings

by Josh Hurst | Jan 14, 2026 | RV Industry: Parks Manufacturers and Sales

For RV campgrounds, strong bookings early in the season can build critical momentum for the rest of the year. Beginning on a high note can help generate the cash flow and word-of-mouth buzz that campgrounds need for sustained success. To ensure these strong bookings,...
Why Reviews Matter More Than Ever

Why Reviews Matter More Than Ever

by Lara Bergman | Jan 12, 2026 | RV Industry: Parks Manufacturers and Sales

In RV industry public relations, we see every day how powerful guest feedback can be for campgrounds, RV parks and outdoor resorts. Reviews shape the first impression long before a traveler reaches your website. Most guests read multiple reviews before deciding where...
Reputation resilience: how RV manufacturers can weather product issues

Reputation resilience: how RV manufacturers can weather product issues

by Josh Hurst | Jan 9, 2026 | RV Industry: Parks Manufacturers and Sales

Nothing disrupts an RV adventure like mechanical failure, whether it’s a malfunction with the water heater, the HVAC unit or even an after-market engine part. When campers experience unexpected issues, it may result in complaints for the manufacturer. And if those...
How PR can help HVAC manufacturers drive growth in the RV market

How PR can help HVAC manufacturers drive growth in the RV market

by Josh Hurst | Dec 11, 2025 | RV Industry: Parks Manufacturers and Sales

The RV industry is experiencing unprecedented growth, fueled by post-COVID travel demand, the rise of remote work and a new generation of eco-friendly, fuel-efficient vehicles. Naturally, RV owners want to enjoy their adventures in comfort; that starts with a reliable...
Back to Basics: How PR Can Help Your RV Campground Grow

Back to Basics: How PR Can Help Your RV Campground Grow

by Casey Beaman | Oct 15, 2025 | RV Industry: Parks Manufacturers and Sales

Family road trips have always held a special place in American culture. One of my favorite movies is National Lampoon’s Vacation because it reminds us that the journey is often just as memorable as the destination. Whether it is a weekend getaway or a cross-country...
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  • Home
  • What We Do
  • Our Leadership
  • Expertise
    • Adventure Travel
    • Destinations: Travel and tourism
    • Hotels and Resorts
    • Luxury Travel
    • Outdoor Brands
    • RV Industry: Parks, manufacturers and sales
    • Travel Franchises
    • Travel Tech
  • Blog
  • Careers
  • Contact

The Ripley agency family is comprised of several business divisions. In addition to the primary agency, Ripley PR, wholly-owned divisions include Adventure PR and our animal welfare and pet focused-agency division, Orange Orchard.

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